Good News for alcohol lovers: Exciting news for liquor enthusiasts! Soon, you’ll be able to receive home deliveries of beer, wine, and whisky with just a phone call or an online order. This convenient service will be available through popular delivery apps like Swiggy, Big Basket, and Zomato. According to sources, these apps will soon begin offering home delivery of low-alcohol beverages such as beer, wine, and other spirits.
Rollout in Select States
The Economic Times reports that this service will initially be launched in states including New Delhi, Punjab, Haryana, Karnataka, Tamil Nadu, Goa, and Kerala. Officials are currently evaluating the potential advantages and drawbacks of this initiative.
Existing Home Delivery Locations
Presently, home delivery of alcohol is permitted in Odisha and West Bengal. During the COVID-19 lockdown, states like Jharkhand, Chhattisgarh, Maharashtra, and Assam allowed alcohol delivery temporarily under certain regulations.
Who Stands to Benefit
This service is especially targeted at the growing migrant population in large cities, reflecting a shift in the consumer profile towards those who enjoy medium alcohol-content beverages with meals. Additionally, it caters to women and senior citizens who may prefer the convenience of home delivery over visiting traditional liquor stores.
Ethical Considerations
While the convenience of home delivery is appealing, there are concerns about the potential for increased alcohol consumption, which could have negative social implications. This raises an important ethical question: Is it appropriate to facilitate easier access to alcohol through home delivery services?
