Today, social media creators work hard on their content, but due to lack of technical knowledge, they do not get the expected success. In such a situation, it is very important to have an understanding of the algorithms and tools of the platforms. Algorithms are a set of rules, signals and data that decide how to filter and rank content for the user. On the other hand, tools help to improve the content and increase its reach.
Algorithms and tools: Your success partners
Common tools
Loomly and SocialPilot: For content planning and scheduling.
Hashtagify: Helpful in finding trending hashtags.
BuzzSumo: For research on viral content and trends.
Canva and DaVinci Resolve: For graphics and video editing.
Platform-wise suggestions
- X (formerly Twitter):
Use hashtags and polls: Engage users through trending hashtags and polls.
CTA (call to action): Ask questions so that users share their opinions.
Brand partnerships: Deal with platforms like TapInfluence and Upfluence.
- Facebook:
Active in groups: To increase the reach of your posts.
‘Invite to Connect’ tool: Follow people who have reacted to your posts.
Weekly Challenge: Complete the targets set for page admins.
- YouTube:
TubeBuddy: For video SEO and tag research.
Super Chat and Super Stickers: Increase revenue from live streams.
Attractive thumbnails: Titles with bold text to increase CTR.
- Instagram:
Reels and cross promotion: The algorithm promotes reels. Collab with other creators.
Instagram Shopping: To sell products directly.
Fohr and AspireIQ: For brand partnerships.
By understanding the algorithm and using the right tools, creators can not only make their content rich but also increase their reach and revenue manifold. This is the key to success in the digital age.
