The recent announcement by Doordarshan regarding a change in its logo color has ignited a firestorm of controversy, primarily revolving around the shift from blue to saffron. Critics have swiftly accused the state broadcaster of succumbing to political pressures and aligning itself with the ideology of Hindutva, closely associated with the ruling Bhartiya Janata Party (BJP) and Prime Minister Narendra Modi.
While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before.. Experience the all-new DD News!
We have the courage to put:
Accuracy over speed
Facts over claims
Truth over sensationalismBecause if it is on DD News, it… pic.twitter.com/YH230pGBKs
— DD News (@DDNewslive) April 16, 2024
Saffronisation Allegations on Doordarshan:
Many critics argue that the switch to saffron is an attempt to align Doordarshan with the ideology of Hindutva, associated with the ruling Bhartiya Janata Party (BJP) and Prime Minister Narendra Modi.
Political Implications on Doordarshan:
The saffron color, symbolic of the BJP, has led to accusations of Doordarshan’s alignment with the ruling party’s ideology, triggering concerns about impartiality and objectivity.
Former Official’s Critique:
Jawahar Sarkar, former CEO of Prasar Bharati, accuses Doordarshan of transforming into “Prachar [Propaganda] Bharati,” expressing concern over the shift in its role from public broadcasting to political promotion.
National broadcaster Doordarshan colours its historic flagship logo in saffron!
As its ex-CEO, I have been watching its saffronisation with alarm and feel —
it’s not Prasar Bharati any more
— it’s Prachar Bharati! https://t.co/a2r6zBLc3C— Jawhar Sircar (@jawharsircar) April 18, 2024
Historical Context:
While Doordarshan has changed its logo colors multiple times over the years, the decision to adopt saffron has drawn particular scrutiny due to its political connotations.
Programming Decisions:
Recent programming decisions, such as broadcasting live aarti from the Ram temple and airing controversial films like “Kerala Story” depicting Love Jihad, have further fueled allegations of bias towards the BJP’s agenda.
Moreover, recent programming decisions, such as broadcasting religious rituals and airing controversial films, have exacerbated concerns regarding Doordarshan’s alleged bias towards the BJP’s agenda.
Criticism and Support:
The logo change has divided public opinion, with some praising the new design while others condemn it as a sign of political favoritism.
In conclusion, while logo changes are not uncommon, the controversy surrounding Doordarshan’s adoption of saffron highlights deeper anxieties regarding the broadcaster’s perceived alignment with political ideologies. As the debate rages on, it remains imperative for Doordarshan to reaffirm its commitment to impartiality and journalistic ethics.
