When Bollywood celebrities start earning significant money, they often diversify their income sources through business ventures or investments. This strategy ensures a steady income even if their film career slows down. While many invest in restaurants or create beauty brands, Sanjay Dutt, affectionately known as Sanju Baba, has taken a unique path by investing in an alcobev startup called Cartel & Bros. Last year, he launched his own Scotch whisky brand, ‘The Glenwalk’, which has quickly gained international acclaim.
Sanjay Dutt whiskey brand
sanjay dutt wine brand: Although it hasn’t been long since ‘The Glenwalk’ hit the market, it has already created a significant buzz, thanks in part to Sanjay Dutt’s celebrity status. In just one year, the brand has achieved remarkable sales. Reports indicate that 1,20,000 bottles of ‘The Glenwalk’ were sold in the last four months alone.
Sanjay Dutt liquor company: This success is most notable in cities like Pune, Mumbai, and Thane, where the whisky brand has earned Rs 19.20 crores in the past four months. The company aims to sell over 2.8 million bottles by the next financial year, a goal that seems achievable given the brand’s current growth trajectory.
Strategic Pricing for Market Penetration
Sanjay Dutt liquor Brand: A key factor in ‘The Glenwalk’s’ success is its pricing strategy. Each bottle is priced between Rs 1,550 and Rs 1,600, making it an affordable option for many consumers. This competitive pricing has made the whisky accessible and attractive, contributing to its rapid sales increase. The brand’s affordability, coupled with its quality, has been a significant draw for customers.
Celebrity Influence in the Liquor Business
Sanjay Dutt is not the first Bollywood star to venture into the liquor industry. Bollywood superstar Danny Denzongpa has also seen success with his company, Yuksom Breweries, which produces various types of beer. The involvement of celebrities in the alcohol business is not only a smart investment but also adds a layer of glamour and appeal to the brands they endorse.
Sanjay Dutt whiskey: Sanjay Dutt’s foray into the whisky business with ‘The Glenwalk’ has proven to be a lucrative move. The brand’s impressive sales figures and the ambitious targets set for the coming year suggest a bright future. With its strategic pricing and the star power of Sanjay Dutt, ‘The Glenwalk’ is well-positioned to continue its upward trajectory in the competitive liquor market.
